156 / 857
Dakota College at Bottineau Course Syllabus
Course Prefix/Number/Title:
BADM 213 - Public Relations
Course Description:
This course is an analysis of the practice of public relations from an organization communication
perspective. Changing roles, future career opportunities, ethical and legal issues, research
techniques, developing effective communication with the client, media, consumer, stockholder,
governmental, organizational and employee publics. Requirements for the course will include
group projects and presentations in public relations campaign management.
Course Objectives:
After taking this course students should be able to:
•
Analyze the nature and scope of the public relations process
•
Familiarize students with the roles, functions, and tasks of a public relations practitioner
•
Develop an understanding of the mass media in today’s public relations environment
•
Provide students with practical experience in various types of public relations writing and
activities
•
Present an overview of the field of public relations and the organizational roles of the
public relations practitioner
•
Understand through case studies, the public relations environment and the role of
persuasion and public opinion
•
Acquaint students with the communication process and technological tools available to
the public relations practitioner
•
Research and critique current articles regarding public relations topics.
•
Instructor:
Keri J. Keith
Office:
Thatcher Hall 205
Office Hours:
10:00 – 11:00 am: Monday, Wednesday and Friday
11-12:00 pm: Tuesday and Thursday
Phone:
701-228-5624
Email:
keri.keith@dakotacollege.edu