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Relationship to Campus Theme:
A focus on the growing “green” movement in business marketing and management. Also
addressing consumption and the new technologies that are affecting the business industry.
Students will also understand how to utilize these new ideologies and tools to their benefit, as
well as the benefit of the world and society as a whole as emerging leaders.
Classroom Policies:
Absences and Assignment Due Dates:
If a student must miss class, he/she must contact the
instructor within 24 hours of the class period. Late assignments will be docked 10% per day
late. This is the policy for all assignments in all circumstances. If you email me an assignment,
November 15
W13
In Class Assignment
Assignment: Find five examples of
advertisements that feature sales
promotions.
Assignment: Find two examples of
articles that contain corporate-
generated publicity
November 17
W13
Chapter 17 Lecture
November 22
W14
Present Examples of promotions and
corporate generated publicity.
W14 November 24
No class – Thanksgiving break
November 29
W15
Chapter 18 Lecture
December 1
W15
Chapter 20 Lecture
Review for Final Exam
December 6
Exam 4 (FINAL)
December 8
Wrap up and had back final grades.