

Lecture/Lab Schedule:
Textbook(s):
The Practice of Public Relations, 10
th
Edition, Fraser P. Seitel
Various Handouts
Course Requirements:
Course requirements consist of class participation, assignments, quizzes, and exams.
Grade Weighting
Case Study #1
20 points
Case Study #2
20 points
Case Study #3
20 points
Case Study #5
20 points
Case Study #7
20 points
Case Study #10
20 points
Case Study #11
20 points
Case Study #12
20 points
Case Study #13
20 points
Case Study #17
20 points
Case Study #19
20 points
Research Paper
100 points
Press Release
50 points
Exam #1:
100 points
Exam #2:
100 points
Exam #3:
100 points
Exam #4:
100 points
Participation:
80 points
Total:
850 points
Grading Scale
90% - 100%
A
80% - 89%
B
70% - 79%
C
60% - 69%
D
Less than 60% F