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Lecture/Lab Schedule:

Textbook(s):

The Practice of Public Relations, 10

th

Edition, Fraser P. Seitel

Various Handouts

Course Requirements:

Course requirements consist of class participation, assignments, quizzes, and exams.

Grade Weighting

Case Study #1

20 points

Case Study #2

20 points

Case Study #3

20 points

Case Study #5

20 points

Case Study #7

20 points

Case Study #10

20 points

Case Study #11

20 points

Case Study #12

20 points

Case Study #13

20 points

Case Study #17

20 points

Case Study #19

20 points

Research Paper

100 points

Press Release

50 points

Exam #1:

100 points

Exam #2:

100 points

Exam #3:

100 points

Exam #4:

100 points

Participation:

80 points

Total:

850 points

Grading Scale

90% - 100%

A

80% - 89%

B

70% - 79%

C

60% - 69%

D

Less than 60% F