Fall 2016 Course Syllabi

Dakota College at Bottineau Course Syllabus

Course Prefix/Number/Title:

BADM 214- Entertainment Marketing

Course Description:

The course focuses on the promotional element of the marketing mix. Students will learn how to

develop promotional materials that effectively promote various entertainment events. Previous

coursework in advertising and marketing is strongly encouraged.

Course Objectives:

After taking this course students should be able to:

•

Identify important promotional concepts and be able to apply them.

•

Identify the primary elements of the promotional mix.

•

Produce promotional materials consisting of all the primary elements of the promotional

mix.

•

Understand and implement integrated marketing communications.

•

Clarify entertainment organizations’ needs and goals.

Instructor:

Keri J. Keith

Office:

Thatcher Hall 205

Office Hours:

1:00 – 2:00 pm: Monday, Wednesday and Friday

11-12 pm: Tuesday and Thursday

Phone:

701-228-5624

Email:

keri.keith@dakotacollege.edu

Lecture/Lab Schedule:

M/W/F: 12-12:50 pm

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