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Textbook(s):
None required – but can use BADM 201 textbook. Notes will be provided.
Course Requirements:
Course requirements consist of class participation, assignments, quizzes, and exams.
Grade Weighting
NFL Assign:
25 points
Ent. Mktg Eval:
50 points
Exam:
100 points
Assign. #1:
100 points
Team Assessment: 25 points
Assign #2:
100 points
Assign #3:
200 points
Assign #4:
300 points
Participation:
100 points
Total:
1000 points
Grading Scale
Tentative Course Outline
Date
Activity
August 24
Introduction, syllabus, student introductions.
August 26
Lecture Chapters 1 and 2
August 29
No Class – Labor Day
August 31
Assignment: Advertising and the NFL Case Study
September 2
Lecture: Chapter 3
90% - 100%
A
80% - 89%
B
70% - 79%
C
60% - 69%
D
Less than 60% F