

expect from a product/service
September 13
W4
Ad analysis due
Review for Exam 1
September 15
W4
Exam 1
September 20
W5
Lecture chapter 5
Lecture chapter 6
Review Comm Process
Assignment: Communication Process
Assignment. Details will be available
in class.
September 22
W5
Lecture chapter 7
Comm Process assign. Due
September 27
W6
Lecture chapter 8.
September 29
W6
Keri Gone at Norsk Hostfest – No
Class
October 4
W7
Lecture Chapter 9
In Class Assignment
Assignment: Find an example of each
of the following execution styles:
1. Straight-sell or factual
message (or