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Lecture/Lab Schedule:
T/R 12:30-1:45
TH 2211
Textbook(s):
Advertising & Promotion, 10th Edition – Belch and Belch. ISBN: 978-0-07-802897-7
Various Handouts
Course Requirements:
Course requirements consist of class participation, assignments, quizzes, and exams.
Grade Weighting
Ad Analysis Assign:
50 points
Comm Process Assign:
50 points
Execution Style Assign:
75 points
Sales Promo and Corp Publicity Assign:
35 points
In-Class Video and Questions
50 points
Exam #1:
100 points
Exam #2:
100 points
Exam #3:
100 points
Exam #4:
100 points
Participation:
70 points
Total:
730 points
Grading Scale
90% - 100%
A
80% - 89%
B
70% - 79%
C
60% - 69%
D
Less than 60% F