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Tentative Course Outline
Date
Planned Activities
August 23
W1
Start to Class
Introduction, syllabus, student
introductions.
August 25
W1
Lecture Chapter 1
August 30
W2
Lecture chapter 3
September 1
W2
Lecture chapter 2
September 6
W3
Lecture chapter 4
September 8
W3
In-class Assignment: Ad analysis:
More details to come.
Review 2 print ads. Evaluate them
based on:
1. Geographic Target (City, Nation,
Region)
2. Demographic Target (Age,
Gender, Income, Education)
3. Psychographic Target (Lifestyles,
Personalities)
4. Benefit Target (What customers