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Dakota College at Bottineau Course Syllabus
Course Prefix/Number/Title:
BADM 210 - Advertising
Course Description:
As the field of advertising and promotion continues to dramatically change, marketers must look
beyond traditional media in order to achieve success. In order to best communicate with
consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct
marketing, interactive/Internet marketing, sales promotion, and personal selling). This course
focuses on the shift from the conventional methods of advertising to the more widely recognized
approach of implementing an integrated marketing communications strategy.
Course Objectives:
After taking this course students should be able to:
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Identify important advertising concepts and be able to apply them.
•
Analyze and critically discuss important advertising issues.
•
Develop a basic advertising plan.
•
Recognize that a firm must use all promotional tools available to convey a unified
message to the consumer (integrated marketing communications).
•
Create effective integrated marketing communications.
•
Understand basic advertising placement strategies.
Instructor:
Keri J. Keith
Office:
Thatcher Hall 205
Office Hours:
2-3:00 pm: Monday, Wednesday and Friday
11-12:00 pm: Tuesday and Thursday
Phone:
701-228-5624
Email:
keri.keith@dakotacollege.edu