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Week 1:
Start to class, introductions, Chapter 1
Week 2:
Chapter 2 and 3
Week 3:
Chapter 4 and
Assignment:
Week 4:
Exam 1, chapters 1-4. Chapter 8
Week 5:
Chapters 5 and 6
Week 6:
Chapters 7 and 9
Week 7:
Exam 2 - Chapters 5-9
Week 8:
Chapter 10, Assignment – Create product and marketing strategy
Week 9:
Class time for assignment
Week 10:
Product and strategy due
Week 11:
Chapter 13
Week 12:
Chapter 15 and 18
Week 13:
Exam 3 - Chapters 10, 13, 15 and 18
Week 14:
Chapter 11
Week 15:
Chapter 19
Week 16:
Final exam - Chapters 11 and 19