Fall 2016 Course Syllabi

Principles of Marketing

BADM 201

3 Credits

Instructor:

Keri J. Keith, MA

Office: Thatcher Hall, 205

Telephone: 228-5624

E-mail:

Office Hours:

10:00 – 11:00 am: Monday, Wednesday and Friday

2-3:00 pm: Tuesday and Thursday

Course Description:

This is an introductory course which incorporates both traditional and contemporary

aspects of marketing. Topics include environmental analysis and marketing research,

consumer analysis, product (service) planning, distribution planning, pricing, promotion

planning, social responsibility, overall marketing implementation and program

evaluation.

Required Text:

Marketing, 10th Edition – Kerin, Berkowitz, Hartley, & Rudelius.

Course Objectives:

After taking this course students should be able to:

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Identify important marketing concepts and be able to apply them.

•

Analyze and critically discuss important marketing issues.

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Analyze and discuss diversity as it affects marketing.

•

Understand that marketing is truly all around us and affects everyone.

•

Identify and effectively communicate the marketing process.

•

Understand consumer behavior and target markets.

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Develop a basic marketing plan.

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These course objectives meet the following MSU-B General Education Goals;

#1, to develop the ability to communicate, #2, to develop thinking skills, #8, to

understand and appreciate cultural diversity, and #9, to develop lifelong learning

skills.

Course Requirements and Evaluation:

Course requirements consist of class participation, assignments, quizzes, and exams.