Fall 2016 Course Syllabi

Dakota College at Bottineau Course Syllabus

Course Prefix/Number/Title:

BADM 260 – Principles of Retailing

Course Description:

This course introduces students to retail operations and management. The evolution of retailing

and its present role in the marketing system is examined, as well as the impact of various trends

upon retail institutions. Other major areas covered include: the determination of a target market,

site selection and store design, store organization, merchandising, pricing, staffing and training

employees, store promotion, customer services, and control of store operations.

Course Objectives:

After taking this course students should be able to:

•

Understand and effectively explain the complex discipline of retailing.

•

Comprehend basic retailing strategies including retail market strategy, finance strategy, and

location strategy.

•

Evaluate merchandise assortment, buying systems and merchandise pricing.

•

Analyze and critically discuss store layout, design, visual merchandising and customer

service.

Analyze and discuss diversity as it affects retailing

Instructor:

Keri J. Keith

Office:

Thatcher Hall 205

Office Hours:

2-3:00 pm: Monday, Wednesday and Friday

11-12:00 pm: Tuesday and Thursday

Phone:

701-228-5624

Email:

keri.keith@dakotacollege.edu

Lecture/Lab Schedule:

MWF: 11-11:50

Arntzen 1