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Textbook(s):
Advertising & Promotion, 8th Edition – Belch and Belch.
Various Handouts
Course Requirements:
Course requirements consist of class participation, assignments, quizzes, and exams.
Grade Weighting
Project #1
200 points
Project #2
200 points
Project #3
300 points
Total:
700 points
Grading Scale
Tentative Course Outline
Week 1: Welcome to Class, Introduce Yourself
Week 2: Review Chapter 8 – Reach and Frequency Information – Begin Assignment #1
Week 3: Time to work on Assignment #1
Week 4: Time to work on Assignment #1
Week 5: Assignment #1 Due
Week 6: Begin Assignment #2
Week 7: Time to work on Assignment #2
Week 8: Time to work on Assignment #2
Week 9: Assignment #2 Due
Week 10: Spring Break
Week 11: Begin Work on Assignment #3
Week 12: Time to work on Assignment #3
Week 13: Time to work on Assignment #3
Week 14: Time to work on Assignment #3
Week 15: Time to work on Assignment #3
Week 16: Time to work on Assignment #3
Week 17: Assignment #3 Due
Relationship to Campus Theme:
90% - 100%
A
80% - 89%
B
70% - 79%
C
60% - 69%
D
Less than 60% F