Fall 2016 Course Syllabi

133 / 857

Dakota College at Bottineau Course Syllabus
Course Prefix/Number/Title:
BADM 201 – Principles of Marketing
Course Description:
This is an introductory course which incorporates both traditional and contemporary aspects of
marketing. Topics include environmental analysis and marketing research, consumer analysis,
product (service) planning, distribution planning, pricing, promotion planning, social
responsibility, overall marketing implementation and program evaluation.
Course Objectives:
After taking this course students should be able to:
• Identify important marketing concepts and be able to apply them.
• Analyze and critically discuss important marketing issues.
• Analyze and discuss diversity as it affects marketing.
• Understand that marketing is truly all around us and affects everyone.
• Identify and effectively communicate the marketing process.
• Understand consumer behavior and target markets.
• Develop a marketing plan.
Instructor:
Keri J. Keith
Office:
Thatcher Hall 205
Office Hours:
2-3:00 pm: Monday, Wednesday and Friday
11-12 pm: Tuesday and Thursday
Phone:
701-228-5624
Email:
Lecture/Lab Schedule:
T/R: 9:30-10:45
TH 2211
Textbook(s):
Marketing, 10th Edition – Kerin, Berkowitz, Hartley, & Rudelius. ISBN: 978-0-07-352993-6