Summer 2019 Course Syllabi

Course Prefix/Number/Title: HORT 262 – Specialty Crop Marketing Number of credits: 2 Semester Credit Course Description: This course is intended to prepare the Specialty Crop producer with a marketing strategy necessary to compete in several marketing channels. Establishing marketing outlets is based primarily on the producer’s desire to increase the financial returns from specialty crop production. Business Plan writing in this course assists the grower in developing a good long term marketing plan. Pre-/Co-requisites: None Objectives: 1. To gain an understanding of the different marketing options.. 2. Creation of a business plan and financial statements in preparation for starting a specialty crop business. 3. Develop a marketing plan. Instructor: Keith Knudson Office: Room 28, Molberg Center; 105 Simrall Blvd., Bottineau, ND 58318; Office Hours: By appointment Phone: 701-228-5489 Email: Keith.a.knudson@ndus.edu Lecture/Lab Schedule: Online Textbook(s): This course is an Open Education Resources program . The resource materials required for this course are free. Electronic copies of the resource materials will be made available through this class. -“Wholesale Packing Resource Guide” Author Lesley Sykes (SARE) -“Seven Steps to a Marketing Plan for Horticultural Products” Authors - Karen Mundy,Charles W. Coale, Jr., Susan B. Sterret - “Direct Marketing Guide for Producers of Fruits Vegetables and Other Specialty Products ” - University of Tennessee Course Requirements: Grading will be based on the following to obtain points. There will be two lecture quizzes each worth 40 points, two forums are worth 20 points each, four assignments worth 100 points, and a final exam worth 50 points. Points for quizzes and final exam may be adjusted using a curve method. Total possible points for the course are 570. The final grade is based on the following criteria: