Spring 2019 Course Syllabi

1 | P a g e Dakota College AT BOTTINEAU Course Syllabus Course Title Advertising Campaigns Designation BADM 289 Format Online Number of credits 3 Term and year Spring, 2019 Department Business Instructor’s name Patti Heisler Office Online Phone 701.239.6605 (daytime) Email Patti.Heisler@dakotacollege.edu Course prerequisites ECON 2101 OR 2012, PSY 1001 or instructor consent Course Description This course is a capstone course in the Advertising and Marketing program. Students will utilize knowledge gained in previous classes in addition to the topics covered in this course to understand all that must be accomplished to create a successful advertising campaign. Students will be expected to study and analyze existing advertising campaigns, conduct focus group discussions, and write reports evaluating the campaigns. Additionally, students will research, plan, and create their own campaign plan along with a presentation of their work. Understanding and developing an insightful, effective advertising campaign will be the end result of this class. Course Goals, Objectives, and Expectations After taking this course students should be able to:  Analyze existing advertising campaigns  Effectively lead a focus group discussion that generates actionable information  Showcase effective creative development of advertising messages  Understand and apply the principles of effective reach and continuity to media buying plans.  Develop new, valuable advertising campaigns  Effectively present their campaign ideas to prospective clients Relationship to Campus Theme A focus on the growing “green” movement in advertising as well as consumption and addressing the new technologies that are affecting the advertising industry. Students will also understand how to utilize these new ideologies and tools to their benefit, as well as the benefit of the world and society as a whole. Texts and Required Material Launch! Advertising and Promotion in Real Time - M. Solomon, L. Cornell, A. Nizan