Spring 2019 Course Syllabi
Dakota College at Bottineau Course Syllabus Course Prefix/Number/Title: BADM 260 – Principles of Retailing Number of Credits: 3 Pre/Co-requisites: None Instructor: Penny Belgarde Phone: 701-858-4339 Office Office Hours: By appointment Email: penny.belgarde@dakotacollege.edu Lecture/Lab Schedule: Online Textbook(s) Required: Retailing Management, 10 th Edition, CONNECT + Loose Leaf, ISBN 9781260277081. Course Description: This is a practical course designed to introduce students to retail operations and management. The evolution of retailing and its present role in the marketing system is examined, as well as the impact of various trends upon retail institutions. Other major areas covered include: the determination of a target market, site selection and store design, store organization, merchandising, pricing, staffing and training employees, store promotion, customer services, and control of store operations. Course Objectives: After taking this course students should be able to: Understand and effectively explain the complex discipline of retailing. Comprehend basic retailing strategies including retail market strategy, finance strategy, and location strategy. Evaluate merchandise assortment, buying systems and merchandise pricing. Analyze and critically discuss store layout, design, visual merchandising, and customer service. Analyze and discuss diversity as it affects retailing. Course Requirements: 1. Completion of assignments, quizzes/tests, discussions, and projects are required. 2. Everyone will complete two projects in this course 3. Grading is the accumulation of assignments, quizzes, and tests for total points. Grading Scale: 90-100 = A 80-89 = B 70-79 = C 65-69 = D Below 65 = F Assignments Due Dates: Assignments - Late work will incur point deductions which is 10% off in points for each day it is late. Any assignment turned in after 3 days will result in a 0. This is the policy for all assignments. Participation is expected. You are responsible for the activities for each weekly module. If you know of a conflict ahead of time, you are welcome to request to submit assignments early or notify your instructor before the assignment due date. Discussions - Discussions are due when the due date is indicated. There will be no late submissions allowed for discussion to ensure all students participate and provide meaningful discussion throughout the week.
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