Spring 2019 Course Syllabi

Dakota College AT BOTTINEAU Course Syllabus Course Title Entertainment Marketing Designation BADM 214 Format Online Number of credits 3 Term and year Spring, 2019 Department Business Instructor’s name Patti Heisler Office Online Phone 701.239.6605 (daytime) Email Patti.Heisler@dakotacollege.edu Course prerequisites None Course Description The course focuses on the promotional element of the marketing mix. Students will learn how to develop promotional materials that effectively promote various entertainment events. Previous coursework in advertising and marketing is strongly encouraged. Course Goals, Objectives, and Expectations After taking this course students should be able to:  Identify important promotional concepts and be able to apply them.  Identify the primary elements of the promotional mix.  Produce promotional materials consisting of all the primary elements of the promotional mix.  Understand and implement integrated marketing communications.  Clarify entertainment organizations’ needs and goals. Relationship to Campus Theme A focus on the growing “green” movement in advertising as well as consumption and addressing the new technologies that are affecting the advertising industry. Students will also understand how to utilize these new ideologies and tools to their benefit, as well as the benefit of the world and society as a whole. Text and Required Material Roger A. Kerin, Steven W. Hartley, William Rudelius. Marketing: 10e . New York: McGraw-Hill, 2011. Technology Requirements This course requires:  Access to a laptop or desktop computer. o Make sure to have a backup plan in place such as using a library or a friend’s computer.