Fall 2019 Course Syllabi

Dakota College at Bottineau Course Syllabus Course Prefix/Number/Title: BADM 260 – Principles of Retailing Number of Credits: 3 Instructor: Penny Belgarde Office: Minot State University Campus – DCB Office, Administration Building, Room 160 500 University Ave. West Minot, ND 58707 Office Hours: MWF 9:00 – 10:45am and 2:00 – 3:30pm T-TH 9:00 – 11:00am and 2:30 – 3:30pm *Appointments in advance is appreciated. Phone: 701-858-4339 or 800-777-0750 Ext: 4339 Email: penny.belgarde@dakotacollege.edu Lecture/Lab Schedule: MWF: 11-11:50 Thatcher Hall, Room 1108 – on DCB Campus Admin. Building, Room 359 – on MiSU Campus Textbook: Retailing Management, 10 th Edition – Levy and Weitz. ISBN: 9781260277081 Course Description: This is a practical course designed to introduce students to retail operations and management. The evolution of retailing and its present role in the marketing system is examined, as well as the impact of various trends upon retail institutions. Other major areas covered include: the determination of a target market, site selection and store design, store organization, merchandising, pricing, staffing and training employees, store promotion, customer services, and control of store operations. Course Objectives: After taking this course students should be able to: • Understand and effectively explain the complex discipline of retailing. • Comprehend basic retailing strategies including retail market strategy, finance strategy, and location strategy. • Evaluate merchandise assortment, buying systems and merchandise pricing. • Analyze and critically discuss store layout, design, visual merchandising, and customer service. • Analyze and discuss diversity as it affects retailing. Course Requirements: You are expected to attend class. During our specific class times, we will cover content and instruction on homework assignments, quizzes, and tests. Course requirements consist of class participation, assignments, quizzes, and exams. Final Exam Date: Finals for this course is scheduled for Friday, December 13.