Fall 2019 Course Syllabi

Dakota College at Bottineau Course Syllabus Course Prefix/Number/Title: BADM 214- Entertainment Marketing Course Description: This course is designed to include an exploration of the effective marketing and promotion of sports, entertainment, travel and tourism products. Discussion topics include: promotion, endorsements, sales, campaigns and marketing. Course Objectives: After taking this course students should be able to: • Identify important promotional concepts and be able to apply them. • Identify the primary elements of the promotional mix. • Produce promotional materials consisting of all the primary elements of the promotional mix. • Understand and implement integrated marketing communications. • Clarify entertainment organizations’ needs and goals. Instructor: Keri J. Keith Office: Thatcher Hall 205 Office Hours: 11:00 am – 12:00 pm Monday - Friday Phone: 701-228-5624 Email: keri.keith@dakotacollege.edu Lecture/Lab Schedule: M/W/F: 1:00 Arntzen 1 Textbook(s): None required – but can use BADM 201 textbook. Notes will be provided.