Fall 2019 Course Syllabi

Relationship to Campus Theme: A focus on the growing “green” movement in business marketing and management. Also addressing consumption and the new technologies that are affecting the business industry. Students will also understand how to utilize these new ideologies and tools to their benefit, as well as the benefit of the world and society as a whole as emerging leaders. Classroom Policies: Absences and Assignment Due Dates: If a student must miss class, he/she must contact the instructor within 24 hours of the class period. Late assignments will be docked 10% per day late. This is the policy for all assignments in all circumstances. If you email me an assignment, you will get a reply from me to verify that I have received the assignment. If you do not get a receipt from me, I did not get the assignment. It is your job to ensure that I have received the assignment, so if you do not get a response from me within 24 hours of submitting your November 21 W13 In Class Assignment Assignment: Find five examples of advertisements that feature sales promotions. Assignment: Find two examples of articles that contain corporate- generated publicity November 26 W14 Present Examples of promotions and corporate generated publicity. W14 November 28 No class – Thanksgiving break December 3 W15 Chapter 18 Lecture December 5 W15 Chapter 20 Lecture Review for Final Exam December 10 Exam 4 (FINAL) December 12 Wrap up and had back final grades.