Fall 2018 Course Syllabi

Textbook(s): None required – but can use BADM 201 textbook. Notes will be provided. Course Requirements: Course requirements consist of class participation, assignments, quizzes, and exams. Most assignments will be turned in via Blackboard. Notes will be available in Blackboard as well. Grade Weighting NFL Assign: 25 points Ent. Mktg Eval: 50 points Exam: 100 points Assign. #1: 100 points Team Assessment: 25 points Assign #2: 100 points Assign #3: 200 points Assign #4: 300 points Participation: 100 points Total: 1000 points Grading Scale Tentative Course Outline Date Activity August 22 Introduction, syllabus, student introductions. August 24 Lecture Chapters 1 and 2 August 27 Assignment: Advertising and the NFL Case Study August 29 Lecture: Chapter 3 August 31 Lecture: Chapter 4 90% - 100% A 80% - 89% B 70% - 79% C 60% - 69% D Less than 60% F