Fall 2018 Course Syllabi

Date Planned Activities August 21 W1 Start to Class Introduction, syllabus, student introductions. August 23 W1 Lecture Chapter 1 August 28 W2 Lecture chapter 3 August 30 W2 Lecture chapter 2 September 4 W3 Lecture chapter 4 September 6 W3 In-class Assignment: Ad analysis: More details to come. Review 2 print ads. Evaluate them based on: 1. Geographic Target (City, Nation, Region) 2. Demographic Target (Age, Gender, Income, Education) 3. Psychographic Target (Lifestyles, Personalities) 4. Benefit Target (What customers expect from a product/service