DCB catalog 2024-25

106 BADM 240 Sales (3CR) Fall, Spring. Pre: None This course provides the student with an introduction to the basic principles, concepts, and theories of selling, and their application to the actual sales presentation. Special attention is given to the sales process and both verbal and non-verbal communication techniques. BADM 260 Principles of Retailing (3CR) Fall, Spring. Pre: None This is a practical course designed to introduce students to retail operations and management. The evolution of retailing and its present role in the marketing system as well as the impact of various trends upon retail institutions are examined. Other major areas covered include: the determination of a target market, site selection and store design, store organization, merchandising, pricing, staffing, and training employees, store pro- motion, customer service and control of store operations. BADM 289 Advertising Campaigns (3CR) Spring; Pre: BADM 201, BADM 210 This course is a capstone course in the Advertising and Marketing program. Students will utilize knowledge gained in previous classes in addition to the topics covered in this course to create a successful advertising campaign. Students will be expected to: study and analyze existing advertising campaigns, write creative briefs, research, plan, and create their own campaign along with the rationale and visual presentation of their work. Understanding and developing insightful, powerful strategies leading to the implementation of advertising campaigns will be the result of this class. BADM 297 Internship (1 – 6 credits) Fall, Spring. Pre: Instructor Approval, 2.0 GPA An internship is required for most AAS programs. This course is available to AA and AS students as well. The students combine course learning with practical, professional work experience in their chosen field of study. The employer does an evaluation of the work experience: the faculty advisor supervises the students; the students are required to complete a project assigned by the faculty advisor. A minimum of 40 hours of work is required to earn one credit. A grade of satisfactory/unsatisfactory is given by the faculty. BUSINESS, OFFICE & TECHNOLGY EDUCATION (BOTE) BOTE 108 Business Mathematics (3CR) Fall, Spring. Pre: None Review of mathematical fundamentals with emphasis on business applications and problem solving. BOTE 147 Word Processing (3CR) Fall, Spring. Pre: Keyboarding skill Use of current word processing software to create professional business documents including letters, memos, reports, tables, forms, brochures, and graphic aids. Advanced features in printing and merging are also practiced. BOTE 152 Keyboarding II (3CR) Fall, Spring. Pre: None Development of speed and accuracy in keyboarding straight copy and production activities. Emphasis placed on formatting and keying various business documents including memos, letters, reports and tables from straight copy, rough drafts and unarranged material. BOTE 209 Office Management (3CR) Fall. Pre: None Introduction of office management concepts and technology, including office facilities development, office systems, human relations, office ethics and etiquette, and various administrative duties and responsibilities. The systematic control of manual and electronic business records, records life cycle, equipment, and supplies are also studied in this course.