DCB catalog 2020-22

Course Descriptions 121 areas covered include: the determination of a target market, site selection and store design, store organization, merchandising, pricing, staffing, and training employees, store pro- motion, customer service and control of store operations. BADM 289 Advertising Campaigns (3CR) Spring; Pre: BADM 201, BADM 210 This course is a capstone course in the Advertising and Marketing program. Students will utilize knowledge gained in previous classes in addition to the topics covered in this course to create a successful advertising campaign. Students will be expected to: study and analyze existing advertising campaigns, write creative briefs, research, plan, and create their own campaign along with the rationale and visual presentation of their work. Understanding and developing insightful, powerful strategies leading to the implementation of advertising campaigns will be the end result of this class. BUSINESS, OFFICE & TECHNOLOGY ED (BOTE) BOTE 108 Business Mathematics (3CR) Fall, Spring; Pre: None Review of mathematical fundamentals with emphasis on business applications and problem solving. BOTE 147 Word Processing (3CR) Fall, Spring; Pre: Keyboarding skill Use of current word processing software to create professional business documents including letters, memos, reports, tables, forms, brochures, and graphic aids. Advanced features in printing and merging are also practiced. BOTE 152 Keyboarding II (3CR) Fall, Spring; Pre: None Development of speed and accuracy in keyboarding straight copy and production activities. Emphasis placed on formatting and keying various business documents including memos, letters, reports and tables from straight copy, rough drafts and unarranged material. BOTE 209 Office Management (3CR) Fall; Pre: None Introduction of office management concepts and technology, including office facilities development, office systems, human relations, office ethics and etiquette, and various administrative duties and responsibilities. The systematic control of manual and electronic business records, records life cycle, equipment, and supplies are also studied in this course. BOTE 210 Business Communications (3CR) Fall, Spring; Pre: ASC 087 or ENGL 110 or Instructor Approval Study of oral and written communication in business settings. Includes exploration of nonverbal and group communication, listening and research skills, cross-cultural communication, job search techniques, ethics, technology, and preparation of business correspondence. BOTE 217 Records Management (3CR) Fall, Spring; Pre: None Study of the systematic control of business records through manual and electronic applications. Records creation, distribution, utilization, retention, storage, protection, preservation, and final disposition are discussed. Materials presented conform to ARMA. BOTE 218 Desktop Publishing (3CR) Fall, Spring; Pre: None Software application course providing students with skills in electronic layout, editing and production of documents. BOTE 247 Spreadsheet Applications (3CR) Spring; Pre: None Intermediate and advanced use of application software for creation of spreadsheets, graphs, slide shows, databases, and macros. Integration with other software applications is also reviewed.