DCB catalog 2020-22

120 Course Descriptions BUSINESS (BUSN) BUSN 170 Entrepreneurship (3CR) Fall, Spring; Pre: None A hands-on learning experience for people interested in starting their own business. History and aspects of small business will be explored. Actual development of a business plan will be covered. BUSINESS ADMINISTRATION (BADM) BADM 120 Intro to Business (3CR) Fall; Pre: None An introduction of basic business principles and functions. This study will include types of business ownership, accounting, finance, marketing, management, and the legal and regulatory systems that affect business. BADM 201 Principles of Marketing (3CR) Fall; Pre: None An introductory course which incorporates both traditional and contemporary aspects of marketing. Topics include environmental analysis and marketing research, consumer analysis, product (service) planning, distribution planning, price planning, promotion planning, social responsibility, and marketing management. BADM 202 Principles of Management (3CR) Fall, Spring; Pre: None This course is designed to study the basic functions of management which include planning, organizing, directing, and controlling. Management will also be concerned with leadership development and how it relates to a person’s role as supervisor, manager, assistant manager, or department head. BADM 210 Advertising I (3CR) Fall, Spring; Pre: None This course includes a brief history of advertising and then focuses on the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. BADM 213 Public Relations (3CR) Fall, Spring; Pre: None Course teaches public relations; both internal and external. The why, what, and how of public relations and marketing as it relates to business, with special emphasis placed on crisis management. This course is an analysis of the practice of public relations from an organization communication perspective. Changing roles, future career opportunities, ethical and legal issues, research techniques, developing effective communication with the client, media, consumer, stockholder, governmental, organizational and employee publics. Requirements for the course will include group projects and presentations in public relations campaign management. BADM 214 Entertainment Marketing (3CR) Fall, Spring; Pre: BADM 201 or Instructor Approval Course is designed to include an exploration of the effective marketing and promotion of sports, entertainment, travel, and tourism products. Discussion topics include promotion, endorsements, sales, campaigns, and marketing. BADM 240 Sales (3CR) Fall, Spring; Pre: None This course provides the student with an introduction to the basic principles, concepts, and theories of selling, and their application to the actual sales presentation. Special attention is given to the sales process and both verbal and non-verbal communication techniques. BADM 260 Principles of Retailing (3CR) Fall, Spring; Pre: None This is a practical course designed to introduce students to retail operations and management. The evolution of retailing and its present role in the marketing system as well as the impact of various trends upon retail institutions are examined. Other major