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The one-year Advertising and marketing major prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Instructional components include buyer behavior and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationship, pricing theory, marketing campaigns and strategic planning, market segments, advertising methods, sales operations and management, consumer relations and retailing.

Curriculum: The program curriculum is listed below. The program can be completed in one year by following the schedule outline in the Sequence of Study. Courses offered by Dakota College at Bottineau are linked to pages providing additional information about the courses such as prerequisites, course objectives, semesters offered, etc.

Course Number Course Title SH Semester Campus
BADM 201 Principles of Marketing 3 Fall DCB

BADM 210 Advertising I 3    ***NDUS College

BADM 240 Sales 3 Spring DCB

BADM 260 Principles of Retailing 3    ***NDUS College

  **Business Elective 3 Fall, Spring DCB

BADM 202 Principles of Management 3 Fall DCB

BUSN 170 Entrepreneurship 3    ***NDUS College

BADM 213 Public Relations 3 Fall DCB

BOTE 210 Business Communications 3 Fall, Spring DCB

BADM 297 Cooperative Education 1 Fall, Spring DCB

PSYC 100 Human Relations in Organizations 3 Fall, Spring DCB

**Contact your advisor to see which classes will work for these electives.
***These courses are available at other campuses in the NDUS. DCB students will need to register collaboratively with another institution to take these courses.

Be Advised:


Keri Keith